Program Overview
The Bachelor of Business Administration (BBA) program offers a forward-thinking, globally focused education for aspiring business leaders. Designed to meet the demands of today's dynamic business landscape, this 3.5-year program is conducted entirely in English, equipping students to excel in international environments. Apart from a standard 3.5-year program in Thailand, the program also offers a unique 2.5 + 1 track, allowing students to spend their final year studying or interning abroad, gaining invaluable global exposure. This program shapes graduates into innovative, globally minded leaders, ready to thrive in the ever-evolving business world.
Major Description
In the Digital Marketing major, students explore cutting-edge marketing strategies, social media management, e-commerce, data analytics, and digital branding. This major emphasizes creativity and analytical skills, preparing graduates for careers in marketing agencies, digital advertising, brand management, and entrepreneurship.
Program Core Courses
- Technological Literacy
- Principles of Business Management
- Operations Management in the Digital Age
- Principles of Marketing
- Database Management Systems
- Human Resource Management
- Fundamentals of Accounting and Finance
- Business Statistics
- International Business Laws
- Fundamentals of Economics
Highlight Courses
- Digital Business and Digital Marketing
- Marketing Management in the Digital Age for Modern Trade Business
- Data Management
- Digital Marketing
- Consumer Behavior for Digital Marketing
- Digital Marketing Strategies for Marketer
- Digital Marketing Innovation
Key Features
1 All-English Instruction
Students are immersed in an English-speaking academic environment, developing superior communication skills and cultural competence essential for global success.
2 Engagement with the International Community
Through diverse peers, international faculty, and multicultural activities, students gain global perspectives and connections that enhance their educational experience.
3 Global Internship Opportunities
The program provides access to overseas internships, allowing students to apply their knowledge in real-world settings and build international professional networks.
4 Study Abroad Opportunities
Students in the 2.5 + 1 track can spend their final semester abroad, deepening their understanding of global business practices and expanding their career horizons.
Tuition
3.5 Years in Thailand:
28,000 THB / semester
2.5 + 1 Program (2.5 Years Thailand + 1 Year Overseas):
28,000 THB / semester
+ Additional 30,000–65,000 THB for 1 semester overseas
Note: 2 semesters per year