Program Overview
The Bachelor of Arts Program in English for Entrepreneurial Communication (EEC) is a four-year interdisciplinary and bilingual undergraduate program offered by the Faculty of Multidisciplinary Sciences and Entrepreneurship, Thaksin University, Phatthalung Campus. The program aims to develop graduates with strong English communication skills integrated with entrepreneurial knowledge, digital competencies, and innovation-driven thinking.
It prepares students to utilize English as a strategic tool for business communication, startup development, and global engagement, particularly in tourism, hospitality, digital marketing, and creative industries. The curriculum emphasizes experiential learning, cooperative and work-integrated education (CWIE), business incubation, and real-world industry engagement at local, national, and international levels.
Major Description
The major integrates English language proficiency with entrepreneurial competencies to prepare students for business and startup environments. Students develop skills in business communication, digital entrepreneurship, AI literacy, and cross-cultural interaction. Graduates are equipped to initiate and manage ventures, support small and medium-sized enterprises (SMEs), and work effectively in tourism, hospitality, digital marketing, and other business sectors requiring advanced English communication skills.
Program Core Courses
The core courses integrate English communication, entrepreneurship, and business competencies. Students are required to complete a minimum of 120 credits for graduation.
- Intercultural Communication and Business Etiquette
- English Communication for Entrepreneurship
- Reading for Business Document Interpretation
- English Writing for Entrepreneurship
- English Culture for Entrepreneurship
- English for Negotiation
- Business Translation
- Business Pitching Project Presentation in English
- Business Plan Writing for New Entrepreneur
- Fundamental Law for Entrepreneurship
- Finance for Entrepreneurship
- Principle of Cultural and Creative Enterprise Management
- Marketing for Soft Power Development
- AI Literacy for Entrepreneurship
Highlight Courses
Specialized modular courses aligned with real-world industries. The program also offers modular Non-Degree certificates that allow learners to accumulate credits through the university's Credit Bank system.
- Cultural Entrepreneurship and Management Module
- Soft Power Tourism Module
- Food and Beverage Entrepreneurship Module
- Sustainable and Quality Tourism Module
- Hotel and Resort Entrepreneurship Module
- Digital Tourism Entrepreneurship Module
Key Features
1 Bilingual & Interdisciplinary Curriculum
The program combines English language studies with entrepreneurship, tourism, digital business, and innovation management.
2 Work-Integrated Learning (CWIE)
Students gain hands-on experience through internships, cooperative education, and business incubation with real enterprises.
3 Digital & AI-Oriented Learning
The curriculum integrates AI literacy, digital marketing strategies, and emerging technologies to prepare students for the digital economy.
4 Strong Industry & International Networks
The program collaborates with SMEs, tourism associations, hotels, creative enterprises, and international partner universities across ASEAN, Europe, and Asia.
5 Entrepreneurial Incubation & Startup Development
Students are trained to develop and pitch business ideas and are mentored by industry professionals and entrepreneurs.
Tuition
15,000 THB / semester
7,500 THB / Summer Term (50%)