Program Overview
The Bachelor of Management in Innovation-Driven Entrepreneurship (IDE) is a four-year interdisciplinary program designed to develop future-ready entrepreneurs for the global digital economy. Integrating business, innovation, and emerging technologies, the IDE program aims to equip students to create meaningful and sustainable businesses.
As the first program in Thailand, it empowers students to "design their own lives" and introduces the "Self-Paced Educational Selective Model" — a flexible, personalized learning program that allows learners to tailor their education according to their ambitions and readiness for the future.
Major Description
The Bachelor of Management in Innovation-Driven Entrepreneurship (IDE) prepares graduates to contribute to Thailand's S-Curve industries and emerging global sectors. Instructed in Thai, the IDE program emphasizes sustainable entrepreneurship, innovation, and technology through a multidisciplinary framework that cultivates future-ready capabilities. Students develop strengths in opportunity recognition, value creation, and adaptive leadership, equipping them for resiliency in an era of rapid technological and market transformation.
Program Core Courses
Students are required to complete a minimum of 120 credits for graduation.
- Innovation and Creativity-Driven Entrepreneurship
- Feasibility Study in Technology Disruption Era
- Intellectual Property Management for Entrepreneur
- Research for Entrepreneurial Business Development
- Market-Centered Startup Design
- Innovation Management for Future Industry
- Business Innovation Value Chain
- Innovation Application Strategy for Entrepreneurship
- Innovation Valuation and Financing
- Innovation for Corporate Entrepreneurship
Highlight Courses
- New Venture Creation Modules
- Integrated Digital Marketing Strategy Design Modules
- Entrepreneurship for Next Generation Mobility Modules
- Entrepreneurship for Aviation and Logistics Modules
- Entrepreneurship for Medical Hub Modules
Key Features
1 Innovation & Sustainable Business Development
Strengthens knowledge in innovation to create differentiated and sustainable ventures that create lasting impact.
2 Interdisciplinary Learning for Next-Generation Entrepreneurs
Develops modern entrepreneurial skills through an integrated, multidisciplinary approach across technology, business, and creativity.
3 Global Exposure to Creative Business Practices
Expands entrepreneurial perspectives through both domestic and international learning experiences in creative industries.
4 Real-World Experience & Entrepreneurial Vision
Enhances practical experiences through a work-integrated learning program with industry to cultivate forward-thinking leadership.
Tuition
15,000 THB / semester
7,500 THB / Summer Term (50%)